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| January 2013 Sales Figures - Pan India |
HIGHLIGHTS:
· 1. Perfect way to start
the year! The dealers open heartedly billed vehicles from the OEMs and are
fairly stocked up. The marginal increase in prices did not affect the new car
buyers and the sentiment also rose after the announcement in decrease in car
loan rates from major financers. January 2013 did not see any major launches
though, but the industry has mega launches in pipeline in coming months (say
Chevy Sail Sedan, Ford Ecosport, Mahindra E2O, Mahindra compact Verito, New
Honda CR-V, Chevy Enjoy, Honda Amaze, Skoda Octavia, and more)
· 2. With 44.75% market
share in the Indian Automobile Industry, Maruti proves time and again that no
matter which OEM steps in the Indian soil – Maruti Suzuki would lead from the
top. The efforts by the auto maker to magnanimously increase the production of
its in-demand Swift and Dzire is paying out well. The strategy to update its
models which were losing sheen over time – Alto 800 to Wagon-R has also reaped
excellent benefits. Both Alto 800 with 28685 units achieved its highest offtake
figures in FY 2013! The case was similar with the new Wagon-R achieving its
second highest offtake numbers for the financial year.
· 3. SX4 touched the
4-figure mark after 9 longggg months. The increase in numbers is unexpected as
an updated version is on the cards. Ritz fails to lure customers even after
offering minor facelift and AT variant. Is the Swift availability luring away
the Ritz customers? MS also seems to have completely liquidated its Kizashi
stocks, as the offtake is nil in Jan. Ertiga fairly contributes with a ~6k
mark.
· 4. ‘New Thinking, New
Possibilities’ – the tagline was suitably brought to life by the Korean Auto
major. Who has expected that the hatchback car maker would successfully raise
new benchmarks in luxury sedan market. Verna & Elantra consistently emerge
to be its segment leaders. With the billing of 5066 units and 488 units, Verna
& Elantra have surely garnered new possibilities for the OEM.
· 5. i20 figures again
overtake i10 volumes. It happens only in India! The market simply defies the
price-volume phenomena. If you offer VALUE with your brand; achieving numbers
won’t be difficult. Hyundai products are an perfect examples for the statement.
(i20 volumes > i10 volumes > Eon volumes). And the catch is all the 3
products are performing well in their segments!
· 6. “Live Young, Live
Free” – the mantra comes at a very apt time! Both the ad and the cars by the
OEM is a craze among the youth. Scorpio has resurged to 4.4k levels and has in a
way proved that nothing else will do! The OEM also seems to stabilize the XUV
500 volumes to ~4k mark. However, the point to be appreciated is the Xylo
platform volumes – 2100 numbers of Xylo + 2954 numbers of Quanto = 5054 units.
It is a perfect example for ‘Alternative Thinking’!
· 7. As mentioned
earlier, ‘VALUE’ not ‘PRICE’ is the key to success in Indian Auto market –
Bolero numbers is the testimony to it. The brand unmistakably makes it again
within the top 5 charts and also exceeds the 10k mark.
· 8. I believe Tata
Motors is not able to withstand the absence of the legendary Mr. Ratan Tata.
Dec’12 & Jan’13 have proven to be the worst performing months for the
passenger car maker. With a YoY degrowth of 56%, the auto maker is stranded in
serious trouble at the moment. Its flagship models – Indica & Indigo series
have flat growth and the Nano fails to impress. The Safari Storme is the only
silver lining with the brand touching the 2k mark after a very very very long
time.
· 9. Toyota & Renault
remain the car makers who survive from their wonder products – Innova &
Fortuner for Toyota, Duster for Renault. Can we imagine the fate of these OEMs
without these so called ‘wonder products’ ?
· 10. Innova religiously
performs and touches the 6k mark consistently for the second time. Even
Fortuner achieves its all-time highest offtake of 1505 units!
· 11. Duster phenomena
seems to have slowed down. With ~900 unit fall from Dec’12 figures, the volumes
raises questions on the consistency of the brand.
· 12. With several feature
update and aggressive campaign, Polo resurges to 4.5k mark. The sales numbers
of the brand are equally delightful as its new ads. The case is similar for its
sibling Vento.
· 13. Sunny is the only
saving grace for its parent Nissan. With 2456 units the brand surely shows its
sunny side.
14. ‘The comeback kid’ – I’ll save it for the launch of Amaze. Honda surely
seems to gained well and the sentiments are high for the automaker. City &
Brio garner 2898 & 2336 units respectively. Just imagine the availability
of a diesel option on these cars! The Japanese car maker is also set to launch
its new CR-V this Feb. Good Luck Honda!
List of Top 20 Brands of the month -
13 comments:
Hi Gaurav,
Incisive analysis, to say the least. You've worked it out quite methodically, Keep up the good work :)
Regards
Jay
My Newest Blog Post | My Entry to Indiblogger Get Published
The trend shows a degrowth in sales for almost 50 models and marginal growth for 17 models.Tata Safari and Fortuner can expect better sales ahead.Renault Duster &Scala, Mahindra Quanto, Maruti Ertiga and Hyundai Elantra can definitely challenge all other models. Usually JFM(Jan,Feb,March) sales will be considerable before the central government budget.There will be fierce competition with the new entrants any way.
Ford Eco Sport and Honda Amaze may bring cheers to the market after the central government budge has no surprises. The Gap between Petrol & Diesel may consolidate small cars in Petrol Segment.
If the market continues like this central excise duty reduction may be invitableas was done during 2009 recession.
Maruti is top brand and will ramain the same because cost effective simple technology,fuel efficient,best resale value. K10 and K12 are the best engines in its class
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