Monday, August 3, 2015

Indian Car Sales Figures - July 2015

See how the OEM's fared in July'15:
Source: AutocarPro
Also a glimpse at the carline-wise numbers -
July 2015 Sales Figures - Pan India

Monday, July 27, 2015

Export Experts!

A look at the brands who are doing phenomenally well in exports vis-a-vis their sales in the Indian Domestic market. 

The report has been categorized separately for cars and 2-wheelers to get a better picture. Also note there would be other brands whose volumes would be higher than the ones mentioned in the report, but will not find a mention here as their domestic sales numbers would be higher. The first Quarter data (Q1 - April 2015 to June 2015) has been evaluated. 

CARS: 

   - Hyundai i10 still finds buyers 'outside' the subcontinent. Even the previous gen i20 (before the elite) and Accent has considerable export volumes - though the brands are not even selling in India currently!
   -  Nissan India's plant capacity utilization is still dependent on export numbers - Micra & Sunny are exported near to 10 times what they sell in India! India made Nissan's seem to be pretty famous outside the country :)
   -  Even Ford has been extremely focused on gaining export volumes. The same was evident from the launch of Ecosport - where exports was given higher significance rather than to support the local demand. The resultant is still seen - Ecosport exports remain higher than the local offtake numbers. Also the demand for its younger sibling Figo has fizzled out domestically, it still exports over TWICE the domestic volumes!
   - VW exports significant units of Vento as well (~5 times the volumes that it sells in India)
   - Ashok Leyland decided to stop Stile's journey in India - though the export volumes are not significant; it indeed is exponentially higher than the Indian sales.

2-Wheelers:

   - The trend here is quite surprising - 10 brands which have stopped (or phased out) in India are extremely successful in terms of exports. Brands such as Boxer, Victor, Star City are doing exceptionally well export volumes!
   - Royal Enfield Continental GT finds a special mention here - it is the only Royal Enfield brand which has seen YoY de-growth in India; but the exports have been better! The cafe racer concept being widely accepted in other countries support the aforementioned numbers. Also note that Mr. Siddhartha Lal (MD & CEO, Royal Enfield) has recently announced to move to UK to achieve the company's global ambitions and gain volumes outside the sub-continent. 

The Auto OEMs have surely utilized India's production prowess and have leveraged on the export potential in European & African markets particularly. We expect the trend to witness a rapid boost with the 'Make in India' initiative.

Sunday, July 26, 2015

Indian 2 Wheeler Sales Figures - June 2015

OEM wise offtake figures:
Source: Autocar Pro
Brandwise Sales Data:



Top 10 selling Brands:
Source: ET

Wednesday, July 15, 2015

Indian Car Sales Figures - June 2015

See how the OEM's fared in June'15:
Source: AutocarPro
Points to note:
1. Positive growth shown by Maruti, Hyundai, Honda, Tata, Renault, VW, Skoda, HM & Isuzu. American MNC's saw a tremendous drop in sales - GM de-grew by hefty 41.1% & Ford by 37.6%. Industry as whole was flat and the de-growth stood at -0.54%.
2. Honda dethrones M&M yet again and stands 3rd in the table. The top 8 OEM's in terms of June'15 offtake data is as shown below:
Source: Autocar
Also a glimpse at the carline-wise numbers -
June 2015 Sales Figures - Pan India
Highlights:
   1. Did we see Jazz & Creta sales? - Yes! These are the number of cars shipped from the respective manufacturers to dealers. Both Honda & Hyundai have shown tremendous focus and have dispatched ample amount of cars to the channel. This signifies the confidence the OEM's have on the new products and we hope that the production is aligned accordingly as well. These 2 new launches are extremely crucial to define their growth story in the sub-continent and we believe they'll not leave any stone unturned to make it a big success!
   2.  Dzire overtakes Alto as the Number 1 selling car in India! Our prediction turns true with this statistic - We did assume that the Indian customers have off-late become more conscious and the value for money aspect is seen in higher segment cars! A lot of first time buyers are experimenting with premium hatchbacks and sub-compact sedans! Gone are the days where the average Indian consumer wouldn't think above an 800/Alto/Spark/Eon!
   3. Celerio crosses 8k figure for the first time since launch!!! No wonder it's an after effect of the introduction of India's most fuel efficient variant (Celerio diesel - 27.6 kmpl). Can Celerio maintain the momentum?
   4. A sudden drop in Ciaz numbers is a concern - While Maruti is taking the next step with Nexa, drop in Ciaz volumes will surely pinch the manufacturer. Also focus on S-Cross production can be a reason here.

Top 10 selling brands of June 2015 -
Source: ET

Friday, June 26, 2015

Where is Bajaj headed?

Just the other day I was waiting at a busy signal in Bangalore, which in rush hours is a real nightmare and gives you ample time to reflect upon different facets of life. This is when I noticed a rusty, old yet well maintained Bajaj Chetak waiting next to me and right next to me was this pure black Pulsar 150. The ages of the riders determined the path which Bajaj Auto had taken in its 60 odd years of journey. One was an icon which lay the foundation for the most profitable company in the world (in 2012) and the other gave Bajaj the much needed push in redefining performance motorcycling to the 1 billion population of this country. But like any company, Bajaj also survives on numbers and with a 3.2% YoY degrowth, am sure all in not well in the Akurdi HQ of World’s 3rd largest 2 wheeler manufacturer.

The late 1990s saw the popularity of scooters wane and motorcycles emerge as the new favorites in the Indian two-wheeler market. It was believed that the dramatic shift happened because players like BAL did not pay sufficient attention to design, R&D, and customer satisfaction. But why would they? With waiting periods for scooters upto a few months, it was a very comfortable position for BAL. By the end of FY 2000, the numbers clearly indicated that consumer preference had shifted firmly toward motorcycles with four-stroke engines, and industry watchers predicted that this trend would continue. Geared scooter sales registered a fall of 41% in 2001. "The market has shifted to motorcycles. We will have to follow the trend,"said Venu Srinivasan, chairman, TVS.

BAL realized, though rather belatedly, that it would have to cater to the changing consumer tastes and preferences, if it had to survive. Rajiv, who later agreed that BAL had been slow in reading the demand pattern, said, "See, the company failed to anticipate the consumer behaviour”. In January 2006, BAL announced that it had stopped production of the Chetak. With this announcement, BAL closed a major chapter in its history. Rajiv said, "It is a history I would like to forget. My company has lived too long on nostalgia…holding on to anything from the past is a sign of weakness."... This was a reather strong statement to make at a time when the Kawasaki-Bajaj alliance bikes were doing decently but nowhere close to those from the Hero Honda (now Hero Moto Corp) stable. The Splendor was making BAL’s life really tough with every passing day.

BAL did a brave thing (and believed to be a foolish thing at that point) by launching the Pulsar 180. Developed and designed in India, this was a true blue performance machine which could be bought by the common man in India. Suddenly power and torque replaced “kitna deti hai..” and Pulsar was all set to write a chapter in 2 wheeler history. With the launch of its twin brother Pulsar 150, these 2 motorcycles completely redefined performance motorcycling in India and became the most sougt after bike in India amongst the youth.

Bajaj celebrated 10 years of Pulsar in 2011 and they were leaders. But as the ad said “ 10 years is a long time” and the likes of Yamaha and Suzuki were not going to keep quiet. The FZ and the Gixxer (both excellent motorcycles) again created trouble in paradise and Pulsar’s diminishing market share started pinching bajaj. Along with this the instability of the discover range, with new models being launched every 2 months created confusion in the minds of the consumer who ended up shifting to Honda Shine or the Hero Passion.

Now BAL has breathed life into the Pulsar with the 200SS and the AS range. But I believe its time to pull up the socks and get a Pulsar V2 which will again redefine the Indian 2 wheeler market. Else one fine day Pulsar will be like the rubber band stretched too far, either it will break and give away or it will stretch beyond a point of no return. Also, can Bajaj consider re-entering the scooter segment and launch a breakthrough offering in the segment ?(similarly to what Pulsar did in performance bikes). So what’s your game Bajaj?

(Author's Profile:  Manu Sasidharan. Am a hardcore petrol head, an auto enthusiast and an amateur designer. I have been in close touch with the industry for a long time and am abreast with the action in the automotive sphere. Driving is my passion and combined with a love for travelling makes me a nomad by nature. On the education front, I have done my Engg in Electrical and Electronics from Cochin university and my Management studies from Symbiosis Pune.)

Thursday, June 25, 2015

Indian 2 Wheeler Sales Figures - May 2015

OEM wise offtake figures:
Source: Autocar Pro
Brandwise Sales Data:


Top 10 selling Brands:

Saturday, June 6, 2015

Indian Car Sales Figures - May 2015

May 2015 was a slow month for the Indian Auto Industry and the increased fuel prices had a negative impact on the consumer sentiments as well.

See how the OEM's fared in May'15:

The new launches in May'15 primarily were Tata Nano GenX and updated Mahindra XUV 500 which fueled the volumes for both the respective brands. Dispatches for Celerio Diesel also started last month. However, we have some big ticket launches apart from Celerio Diesel scheduled in June & July - S Cross from Maruti (will add the portfolio in Maruti's premium dealer brand named Nexa), Honda Jazz, VW Vento facelift, etc.

Brand Wise sales and YoY comparison:
May 2015 Sales Figures - Pan India
Highlights:

  • - Celerio overtaking Eon's numbers - Welcome India's cheapest diesel and most fuel-efficient car!
  • - Can AMT revive Nano's fortune? - Only the GenX will tell :)
  • - Datsun GO plunges - Nissan's strategy to bring back the carline strongly among the prospects seems to see a roadblock.
  • - Elite i20 garners >10k numbers for the fourth consecutive time in past 4 months! Hyundai has proved its mettle yet again.
  • - Grand i10 crosses 10k figures after 13 long months - the last time it had achieved over 10k offtake was in Mar'14!
  • - Bolt only 716 units? Tata Motors still figuring out on how to crack the Indian Consumer Psyche
  • - City yet again tops the charts with 7562 units - Ciaz gives a tough fight at 5012 units. We can surely term it as the 'Clash of Titans'.
  • - Vento only 33 units - VW is planning to launch the facelift on June 23.
  • - Corolla, Octavia, Jetta and Camry have shown growth but are still behind the volumes the segment deserves.
  • - Lodgy overtaking Duster's volumes - can Lodgy prove that Renault will no longer be a one-brand (Duster) dependent OEM? But Duster's downfall in May'15 is not appreciable (hope it is just a resultant of production constraint to support Lodgy's production). 
  • - The updated XUV 500 did raise some eyebrows and has garnered positive feedback from the experts - hope it acts as a catalyst and supports the brand's numbers.
Look at the Top 10 selling cars (excludes SUV's/MUV's)
Source: ET
 
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