Tuesday, October 7, 2014

Indian Car Sales Figures - September 2014

September 2014 Sales Figures - Pan India

Tuesday, September 2, 2014

Indian Car Sales Figures - August 2014

August 2014 Sales Figures - Pan India
August marked the beginning of the festivities with Janmashtmi and Ganesha Chaturthi - but was the fervor around the auto industry as well? To a certain extent yes. While the biggies (say Maruti & Hyundai) witnessed YoY growth, homegrown MNC's Mahindra & Tata continued to take the hit. August saw a spurt in terms of big launches - the 'Zest', Punto 'Evo' & i20 'Elite' saw life in the month. The new launches are very promising and crucial for their respective OE's to cash in the festive demand and make a mark in their respective segments. 
Source : The Hindu
The biggest launch of the season has to be the 'Zest' - in short Tata Motors' future lies in this critical launch. Tata have tried all the formula's to make this product a success - like revamping dealer facility, assuring 3+3+3 (free 3 years warranty + 3 yrs maintenance + 3 yrs Roadside Assistance), load it with plethora of features (like cheapest diesel automatic?) and price it attractive. The latest news announces 10k bookings already garnered by the carline. Can the buzz grow and sustain to the required levels? - the product does have the potential. 

Similarly 'Elite' i20 promises to offer the best-in-class features and unseen luxury for the segment. Hyundai's New Product Development has been envious for sure! The Elite scores in all parameters - right from looks to driveability, from comfort to features that no other car in the segment or even in the higher segment can boast of. The challenge for Hyundai would still remain on maintaining its focus on its ENTIRE portfolio and avoid cannibalization. Grand has already eaten into i10's market share (i10 which was averaging at around 6k units per month has dropped to 2.5k units/mth!) and lets hope elite does not shudder grand's/Xcent's/Verna's pie. Verna by itself is facing stiff competition from the segment leader City and sees tougher challenge from Ciaz. Can Ciaz make the race more interesting? - lets wait for Sep'14 numbers for that.

Maruti continues to deliver stupendously on ALL its carlines. Alto pleasantly jumps back to the 20k+ mark and the trend is positive for its siblings Wagon R, Ritz, Swift & Dzire as well. These 4 cars proudly continue to rule in the Top 5 charts yet again. Celerio has somewhat managed to fill the gap of Estilo & A-star - I somehow am not impressed with the volumes the brand is able to garner. It is a tough push for Ertiga - and it hovers around 4.5k units. SX4 offtake diminishes basis the upcoming 'Ciaz' launch. Maruti happily milks the Omni, Eeco & Gypsy brands - see the offtake numbers and be surprised :)

Honda lives its dream run and that too with style! The Jap OEM has already overtaken M&M in July'14 as the third biggest Passenger car OEM and easily achieves the feat in Aug'14 as well. It leaves no space for M&M to regain its spot. However, the production constraint has left the OEM blue-faced - 757 shipments of the new Honda City is just not fair! We have observed irregular production schedule for the carmaker and is not positive in long run. 
Mobilio manages to meet our expectation and offtake of 5530 units is exemplary. Honda has to focus on rapidly increasing its production as per the demand to meet customer expectations and pose a real challenge to its Korean counterpart (Hyundai).

Ford achieves the feat of sales of over 1Lakh Ecosport in just within 14 months! However, only 60% of the sales were in the Indian market - an Irony how the car which was Made for India and Made in India is NOT made readily available in India. Ford really needs to learn from Honda in terms of taking the plunge and giving the Indian market the importance it deserves. No longer an Ecosport customer would wait for the car - rather he'll opt out for a City or a Elite i20 or even a Mobilio. 

M&M needs some serious introspection currently - with the petrol prices dropping and diesel increasing the Indian major is facing some real threat from the market conditions. It's rural stronghold is now being challenged by the new entrants (see the rapid expansion drive of the Renault's & the Ford's). Its marque Bolero has not touched the 10k mark for 5 months in a row now! Scorpio sees a sudden fall in numbers - facelift expected shortly? Verito, Vibe, Quanto are in the extinction mode. Rexton faces tougher avenues in lieu of the Fortuner & Santa Fe. Xylo still pushes itself around.

The Datsun couldn't leverage on the India story - cannot see any reason why the brand should not perform! It made a breakthrough entry but not sustain! The OEM needs to be aggressive in front of the Maruti's and the Hyundai's or else it wont survive. Terrano settles at 1.5k average and manages itself to gain on the Duster hype. The 'new' Sunny could not revive the brand and still faces anonymity in the segment. 

The 'new' Polo gains momentum and the brand touches the 2.8k mark after 11 months. The capable hatchback still faces challenge bcoz of its pricing and low dealer network. Can the facelift lift the brand? Only time will tell.

A look on the top 20 cars for August 2014 -

Tuesday, August 5, 2014

Indian Car Sales Figures - July 2014

July 2014 Sales Figures - Pan India
A look on the top 20 cars for July 2014 -

Wednesday, July 9, 2014

Indian Car Sales Figures - June 2014

June 2014 Sales Figures - Pan India
A look on the top 20 cars for June 2014 -

Saturday, June 7, 2014

Indian Car Sales Figures - May 2014

Source: Sahara Samay
Source : ET
May 2014 Sales Figures - Pan India

Monday, May 5, 2014

Indian Car Sales Figures - April 2014

April 2014 Sales Figures - Pan India

KEY OEM PERFORMANCE -

Sunday, April 27, 2014

Indian Automobile Export Performance - FY13-14

Car exports from India remained flat during the fiscal year 2013-14. Hyundai and Maruti Suzuki, two of the biggest car exporters, posted a decline in shipments, while overseas sales by Nissan, Toyota and Volkswagen increased. 
Top 10 Car Exporters - India
Maruti Suzuki lost its coveted second slot in the lucrative car exports, 10 years after it ceded the crown to South Korean, Hyundai Motors as it grapples with intensified competition in overseas markets.
Source : ET

In the new pecking order, Nissan Motors India has moved ahead of Maruti in terms of export numbers as its current models Mirca and the Sunny sedan outsell Maruti's list of top seller like A-Star, Alto and DZire.Nissan India increased its export increased its export numbers by shipping 18% additional cars in the last financial year to take its tally to 1.16 lakh units, while Maruti Suzuki lost 16% in overseas sales to end the fiscal at 1.01 lakh cars sent out of India. 


Two-wheeler exports from India grew 6.52 percent to 20,83,938 units in 2013-14 from 19,56,378 units in 2012-13. 
Motorcycle exports rose 6.48 percent to 19,82,755 units, while scooter shipments were up 3.15 percent to 93,931 units. Bajaj Auto exported 13,23,173 motorcycles, an increase of 2.32 percent, while Hero MotoCorp's overseas sales declined 17.05 percent to 1,13,238 units in 2013-14. Honda Motorcycle & Scooter India (HMSI) exported 1,11,710 units, up 7.65 percent from the previous financial year. Yamaha's exports stood at 1,93,129 units, up 45.8 percent.
In the scooter segment, HMSI exported 51,932 units, up 20.85 percent, while Hero MotoCorp's exports declined 28.55 percent to 17,525 units. TVS dispatched 18,693 units to foreign locations an increase of 7.62 percent. 
Two Wheeler Export Numbers
Three-wheeler exports remained healthy and TVS was the biggest gainer in the previous fiscal with 103% YoY growth. Bajaj still remains miles ahead of competition and posts over 2.6 lakh export units in FY. M&M becomes the only OEM with a negative YoY growth.
Three Wheeler Export Numbers
Commercial Vehicle Industry also experiences a negative growth and the industry sees no respite in exports as well. 
Commercial Vehicle Export Figures
In a year where the entire auto industry was reeling to build numbers in the domestic market, the huge production capacity of the OEM's could only be utilized in building up export volumes. While Nissan, Ford, VW, Renault and othe passenger car makers identified the opportunity - other OEMs as well are jumping in the bandwagon to make India their export hub and start shipping their products to other countries. No wonder Hyundai ships to over 140 countries from India and rakes up on its overall profitability. Bajaj is also the most profitable 2-wheeler manufacturer! - with the export volumes it currently has, the OEM has surely paved way for other biggies to explore the potential. 
FY 2014-15 will be a crucial year with majority of the OEMs giving equal focus to exports when compared to domestic sales and the competition would shift to the next level!

Source 1
Source 2
 
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