Saturday, March 3, 2012

Indian Luxury Car Market - A Preview

What is it that makes the segment all that lucrative?

Indian Luxury Car Sales has performed in a time when the Auto Industry was reeling with lower demand and declining sales. The downturn had its impact on all segments of the industry except the luxury space. Name a OEM that manufactures luxury cars and you'll find one in India. Until fifteen years back the only name familiar in the segment was Mercedes. It enjoyed ubiquitous status in the space and was undeterred till the German counterparts arrived. This later led to the rapid influx of almost all luxury OEM's in the Indian market.

The reason was pretty obvious -

As seen, India's luxury car sales contribute only to 0.5% of overall automotive sales. This leaves a huge untapped portion of the market which needs to be leveraged. The volume of the market is nearly 19000 cars/year which is bound to grow by 30-35% and is expected to reach 24k cars in FY 12. The market is currently dominated by German Automakers Mercedes-Benz, BMW & Audi. Lets have a look on their volumes in past 3 years -
BMW was successful in continuously overtaking Mercedes-Benz as the top luxury car maker. The growth has led the OEMs to think very aggressively to improve their stand; For Ex: BMW launching 'India Specific' strategies - pricing the 3 series and X1 under 24 Lakhs (for corporate edition). BMW was also focussed in increasing their outlets across the nation. 
Similarly, Volvo India also launched a similar initiative of lowering its prices for the entry-level S60 sedan. Their outlet strength still remains a concern with only 7 outlets in the country. The OEM is focusing to double the same by F13.    

It is amazing to analyze how the customer profile has changed. Be it the real-estate boom or the growing number of entrepreneurs, purchase of luxury cars remains the symbol of Power, Recognition, Independence & Status. A local farmer from Kolhapur is purchasing a Merc, a beedi factory owner from Raipur is buying a BMW, young IT professional from Pune is owning an Audi, young inherited industrialist from Delhi is driving a Ferrari - one can see the variance in the customer profile and also their similar inclination towards luxury cars. The emergence of the rural India has again increased the market for these cars - who had expected Mercedes-Benz to sell 113 Mercs at Aurangabad & 180 Mercs at Kolhapur in one shot!

A view on the segments and the players -
Sedans:

SUV's:


Ultra-Luxury/Supercars:


The above list is bound to increase and so does its sales.  The attractive financing schemes has also attracted the luxury C-segment car buyers to jump to this segment (Currently BMW is offering its X1 at an EMI of Rs. 15,999!). Second hand car market (used car business) will also grow - Merc & BMW have already jumped into the bandwagon assessing its potential.

With F1 coming in, the craze has put the nation on its toes. The love for luxury cars had raised to the next level. It will be interesting to see how the coming years shape this segment of the market.

13 comments:

SB said...

Good sign for Indian Auto Industry as the luxury segment grows, with passion for luxury cars growing rapidly we can expect considerable more sales figures

bwl said...

wow….
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willson said...
This comment has been removed by the author.
maddy crown said...

Thanks for sharing this informations about luxury car rental
I like your blog

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Brian said...

High-class car market around the world will be significantly reducing down as the financial difficulty are getting further more intense. Now, everybody, both and the wealthy and inadequate are worried with conference their transport needs quite comfortable; not in any way to make an impression on the community or to journey in excessive luxury and ruined relaxed area. Even the Japoneses luxury vehicles are hit with slowly sales, and some of the once very popular former Western vehicles are arriving down very fast in the data even for zero interest rate purchase.

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Aldis Brock said...

Indian auto mobile industry provides a lots of types cars with different kind of new technology and features. Luxuries cars are very expensive in cost so Indian people don't like to purchase it so india luxury car market growth is very low.

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David John said...

The blog is a preview of the Indian luxury car market. Useful information

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caps said...

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Shaira said...

wow what a great job you have. better that you have rank those cars that you deal with..

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Online Hotels Booking said...

Luxury cars are great as style statements

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RK said...

Excellent post with good info images

I read few posts, after reading this post, all are very good.

why are you still using blogspot ? buy a good domain and blog using wordpress CMS

also this post is outdated, can you post new post with latest luxury car sales

all the best,

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