Tuesday, April 26, 2011

The Truth has been revealed!!!

Mahindra, as promised has re-branded its only sedan Logan as Verito (which means TRUTH in latin). Verito is nothing but a Logan with Mahindra Badge. In a recent press announcement the company has revealed the looks and has described Verito as a honest, sensible and dependable car.
The new Verito retains the famed strengths of the Logan, while adding a new style with some key changes. Now equipped with several rugged and sporty styling elements.The exterior of this car is quite unique with ski racks and side cladding, which are available for the first time on a sedan in the Indian market. The chrome rear appliqué and rear spoiler increases the car’s premium quotient and gives it a distinctive look at the rear. These new additions on the exterior align with the tough, rugged and sporty DNA of a Mahindra vehicle.
The marketing of the new product will be primarily be done on Social Media Platforms. This is keeping in mind the enormous success of Scorpio, Xylo & Thar in digital platform and the ever-growing fanbase in facebook just adds extra feathers to the achievement. 
Mr. Rajesh Jejurikar, Chief Executive, Automotive Division, Mahindra & Mahindra Ltd. in the press statement said “The Verito, with its unique value proposition aligns with the Mahindra DNA of offering tough, rugged and sporty vehicles. For the first time, we are using social media platforms to unveil a new product, reflecting alternative thinking. The earlier Logan will continue to get complete service and spares support from us.”
The company plans to leverage on the already revived brand and this step just displays company's focus on the brand and in a way tries to re-instate customers faith in it.


Rahul said...

Looks better now. Can u put some more pics. but hows interior, Shade looks changed in the pics

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