Wednesday, October 20, 2010

Stallio - Jaan Hai, Shaan Hai aur Itminaan bhi !!!

The creative team of Mahindra 2 wheelers would have brainstormed on how to make their advertisement innovative yet different from the rest. We all remember how Bajaj & Hero Honda primarily focus on stunts and out-of-reality biking scenes in their ads. So, Mahindra 2 wheelers thought why focus on fiction / stunts - when customers of this segment (110 cc) want something utilitarian at the same time with aspirational appeal.
Hence the resultant advertisement - although mockery of Karizma, Pulsar & CBZ Extreme has been done; but have also bought in some comedy and fun factor attached to it. A simple display of its features is also done, like - 
  • Styled in Italy
  • ProTouch Electric Start
  • Full Digital Display
  • LED Tail Lamp
I wouldn't rate the creatives of Mahindra 2 wheelers very high. Although they have shot the ad keeping the target segment in mind, the focus isn't clear in the message. However, Amir Khan's presence would make the ad much noticable. 

The Ad:


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