Friday, October 1, 2010

Mahindra Mojo & Stallio : Breaking the ice for Mahindra 2 wheelers into the Indian motorcycle segment

The segment which was always dominated by the Bajaj’s and the Munjal’s saw the entry of another Indian Business House – Mahindra’s!!! Mahindra’s foray into the 2-wheeler segment was like a whirlwind. Firstly Mahindra bought an Italian Engine and Design boutique firm Engines Engineering in 2008, and later acquired Kinetic Engineering Limited’s two wheeler business which displayed Mahindra’s seriousness in 2-wheelers business. Even their Mojo has been inspired from Malaguti MR250 (Design of Engines Engineering).
World class Italian design, raw power, adrenaline and speed. India’s bikers can look forward to all this and much more as Mahindra 2 Wheelers’ Stallio and Mojo motorcycles made their debut at a high voltage launch in Mumbai on September 30.

The Two Wheeler Sector of Mahindra aims to design and market a full range of scooters and motorcycles for the Indian and global markets, thus establishing a robust and end-to-end two-wheeler business in every segment of the industry.

“In the last twelve months Mahindra 2 Wheelers has achieved a milestone by registering a sale of 1.5 lac units – a clear validation of the success of our niche PowerScooters strategy. We are now all geared up to redefine the biking experience in India with the Stallio and the Mojo which are a potent blend of global technology and innovation and will take the category to the next level,” said Mr. Anand Mahindra, Vice Chairman and Managing Director, Mahindra Group.

Ø  Available in two variants - priced at Rs 44,699/- for cast alloy wheels with self start, fully digital console & Rs 41,199/- for spoke wheels with kick start (ex showroom Pune)
Ø  4 years manufacturer’s warranty                                                                        
Ø  Biking can now be fun-filled and stylish - offers features that add to style thereby creating a new niche  
Ø  Multimedia marketing campaign featuring Aamir Khan     
Ø  Available in Derby Red, Colt Black, Equus Blue,  Buckskin Yellow & Ranch Green
Ø  Handcrafted, one of its kind                                                                                                             
Ø  Priced at Rs 1.75 lakh (ex showroom Pune)
Ø  Blends cool retro styling with best of global technology & design - 4 Valve  DOHC 300 cc power plant                                                                                    
Ø  Sports aerodynamic ‘tear drop’ shape and a classic gold frame assembly with twin headlamps                                           
Ø  Leading European vendors – Ducati Energia, Paioli & Pirelli (Italy), J Juan (Spain) – contribute to the making of the Mojo
Available in red and black with decal customisation options 


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