Monday, July 27, 2015

Export Experts!

A look at the brands who are doing phenomenally well in exports vis-a-vis their sales in the Indian Domestic market. 

The report has been categorized separately for cars and 2-wheelers to get a better picture. Also note there would be other brands whose volumes would be higher than the ones mentioned in the report, but will not find a mention here as their domestic sales numbers would be higher. The first Quarter data (Q1 - April 2015 to June 2015) has been evaluated. 

CARS: 

   - Hyundai i10 still finds buyers 'outside' the subcontinent. Even the previous gen i20 (before the elite) and Accent has considerable export volumes - though the brands are not even selling in India currently!
   -  Nissan India's plant capacity utilization is still dependent on export numbers - Micra & Sunny are exported near to 10 times what they sell in India! India made Nissan's seem to be pretty famous outside the country :)
   -  Even Ford has been extremely focused on gaining export volumes. The same was evident from the launch of Ecosport - where exports was given higher significance rather than to support the local demand. The resultant is still seen - Ecosport exports remain higher than the local offtake numbers. Also the demand for its younger sibling Figo has fizzled out domestically, it still exports over TWICE the domestic volumes!
   - VW exports significant units of Vento as well (~5 times the volumes that it sells in India)
   - Ashok Leyland decided to stop Stile's journey in India - though the export volumes are not significant; it indeed is exponentially higher than the Indian sales.

2-Wheelers:

   - The trend here is quite surprising - 10 brands which have stopped (or phased out) in India are extremely successful in terms of exports. Brands such as Boxer, Victor, Star City are doing exceptionally well export volumes!
   - Royal Enfield Continental GT finds a special mention here - it is the only Royal Enfield brand which has seen YoY de-growth in India; but the exports have been better! The cafe racer concept being widely accepted in other countries support the aforementioned numbers. Also note that Mr. Siddhartha Lal (MD & CEO, Royal Enfield) has recently announced to move to UK to achieve the company's global ambitions and gain volumes outside the sub-continent. 

The Auto OEMs have surely utilized India's production prowess and have leveraged on the export potential in European & African markets particularly. We expect the trend to witness a rapid boost with the 'Make in India' initiative.

3 comments:

Rakesh said...

Thank you for your valuable post.
can you please share which monthly export details of OEM(4W/2W)
OEM / Model / Export Destination / Qty

European Overseas said...

thanx, for sharing latest information reagarding automobile industries.

apoorv malu said...

Hi, Thanks for sharing such latest data. I was looking for 2 wheeler sales of July & August 2015. Could you please share the same. Thanks

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