Tuesday, April 7, 2015

Mileage ka Hero

In a recent test conducted by Government's iCat (International Centre for Automotive Technology), Hero Splendor iSmart returned a mileage of 102.5 kmpl! Hence iSmart claims to be the World's most fuel efficient motorcycle. While these mileage figures are unheard of, Indian 2 wheeler manufacturers are fighting hard to showcase their products with the highest mileage. Indian customers have always been sensitive towards mileage and who can forget our 'kitna deti hai' craze?
Mileage Champions
While we have been ranking various brands based on sales numbers, we couldn't stop ourselves from posting the rank of these 2-wheeler brands based on their mileage. Do note that all brands mentioned above are entry level 100 cc motorbikes. Also it is not co-incidental that the numero uno brand in this list is also the no.1 selling motorcycle of India and largest selling motorcycle brand of the world! Splendor sells an average of 1.75 lakh units every month and contributes nearby 35-40% of Hero Moto Corp's sales.

The race started off last month when Bajaj aired the World's Mileage Champion ad last month and boasted that the New Bajaj Platina can offer world's best mileage of 96.9 kmpl. And the latest claim by Hero is a reply to Bajaj's claim. Have a look at Bajaj's ad aired -

We strongly believe that this competition is going to be much fiercer in the coming times and consumers will benefit from much fuel efficient motorcycles.   


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