Tuesday, December 25, 2012

'Best or Nothing' inspired CLA sedan

In June 2010, Mercedes Benz had donned a new tagline - The Best or Nothing. The motto was to exemplify 'perfection, fascination & responsibility' as core values for the Brand. Also plans were made to launch 16 models based on the philosophy.

In last Auto Expo we saw the first preview of the A-Class -

The hatchback proportions added with the aggressive styling had stunned the auto enthusiasts. The design was an indication of the 'changing' face of Mercedes Benz. With its leadership being snatched by the newbies BMW & Audi, MB had to bring something radically new to regain its lost glory. And A class was the answer.

The car had earned a mammoth fan following across the globe and garnered 90,000 bookings in a very short period of time. This was the OEMs most successful launch till date. The vehicle was also perfect to re-establish MB for the growing countries as India, Brazil and China.

And the next step looks much more promising - A-class based sedan CLA

Derived of A-class, the CLA is poised to be sold as CLS younger sibling. The Style Coupe Concept Design has surely made the concept look a head-turner. With a length of 4.6 mtrs, the car seems very apt for the youth. This will also help the brand go ga-ga among youngsters. Appreciate the attempt by MB!

A whole gamut of products are planned to be designed around the car - a new 4-matic version along with an AMG version (CLA 45 AMG) could be expected in some time.

The car is set to be unveiled at the 2013 North American International Auto Expo to be hosted at Detroit. So, will the new offerings from the German giant ladder it back to the top? Seeing the products, i say Yes!


Jon snow said...

Mercedes is known for manufacturing some high class sedans,sports car and SUV's that which oozes out power, performance and style from every part.Now it has launched new breath taking car Mercedes-Benz CLA in Indian market which looks stunning.
Win prizes by voting for it as Best sedan 2012.

mylene sai said...

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