Mahindra's answer to Tata Magic - Maxximo Minivan. M&M foreseen tremendous potential in the commercial people-mover market in India and thus Minivan was born. The market had only one commercial 4-wheeler (LTV) offering - Tata's Magic. Rest of the market was capitalized by Force's Cruiser, Trux, etc. The effort has bear fruit and Mahindra has already sold more than 1900 Minivan's in July itself.
The new television campaign is to highlight the better looks, wider space and extra comfort. The creative is simple and plain. The space is well highlighted by using school kids in the ad.
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